RACHEL BILSON x DKNY JEANS

Our favorite Hollywood starlet and fashionista, Rachel Bilson, has joined forces with DKNY Jeans to create the Edie Rose line, scheduled to hit stores in September:

The Edie Rose for DKNY Jeans line consists of about 15 pieces for the launch, including a sportswear mix of button-down tops, sweaters, jackets, T-shirts, dresses and two jeans styles — a straight leg and a skinny leg, both available in a dark wash. Monogue said the line is quite different from the DKNY Jeans collection, being made mostly in a simple black-and-white palette, with the occasional yellow as a pop color.

...Bilson said that when she came up with ideas for the line, she knew she didn't want her own name on the label, which is why she chose Edie (after her grandmother) and Rose (a close family friend). She said these are two women who inspire her, so the name seemed fitting for her brand.

Expect to see them in stores like Macy's, Lord & Taylor, and Nordstrom, where DKNY Jeans apparel are currently being sold, and for around the same pricing as well.
I'm eager to see what kinds of designs she'll produce with DKNY...but taking into consideration that she has a fly sense of style, it should be good.
Look out for her in random advertisements in magazines, becuase she'll be taking part in the fall advertising campaigns herself.

Here's a look at two of her pieces:

Read more about it here via WWD.